About Justin Knowlton
I’m Justin Knowlton, a Windsor, Ontario digital marketing professional with over a decade of hands-on experience across strategy, search, advertising, web development, e-commerce and technical content.
I help businesses clarify what makes them valuable, reach the right audience and build digital experiences that support measurable business goals.
Strategy starts with a real conversation.
Understanding the business, customer and opportunity before recommending the channel.
Based in Windsor, Ontario
Direct, practical support from strategy through implementation.
How I work
My work sits where marketing, technology and customer experience meet. I learn how a business operates, identify what its customers need to understand and build the content, campaigns and digital tools that connect the two.
That has included building and improving websites, managing paid-search campaigns, developing SEO content, supporting online stores, producing tutorial videos and structuring technical documentation for specialized products.
I do not believe every business needs every channel. The right approach depends on the audience, market, budget, internal capacity and goals. My role is to identify the most useful priorities, explain the reasoning clearly and implement the work carefully.
Experience built in the real world
My background includes long-term work with BorderConnect and BorderPrint across specialized software marketing, cross-border industry education, e-commerce, digital acquisition, technical publishing and customer support. You can review my public professional history on LinkedIn.
Specialized software and education
Cross-border software and customs documentation are technical subjects. Working in this environment has strengthened my ability to research carefully, write clearly and create websites, campaigns, tutorials and support resources that help customers act with confidence.
E-commerce and operations
My experience extends from acquisition and storefront merchandising into product setup, production coordination, fulfilment and support. That wider view helps me evaluate marketing using lead quality, customer clarity and the business’s ability to deliver—not traffic alone.
Technical publishing
I have developed and maintained technical knowledge resources using MediaWiki, structured templates, custom styling, video embeds and search-focused information architecture.
This work has shaped how I organize information for customers, conventional search engines and AI-assisted discovery.
Scale and subject-matter depth
Public company materials describe more than 15,000 customers, nearly 200 free support articles and guides, and more than 100 tutorial videos. Working within that ecosystem has required repeatable content systems, careful maintenance and a strong understanding of user intent.
Company-level figures are provided for context and are not results attributed solely to one person.AI-assisted capability assessment
These scores were generated with AI assistance after reviewing recent project examples, technical implementations and performance data supplied for this website. The assessment considers demonstrated scope, complexity, recency and evidence quality.
Assessment legend
Scores indicate the strength of evidence found in the reviewed project record, not guaranteed future performance.
Cross-channel planning across SEO, paid media, websites, content, e-commerce and measurement.
Recent work includes technical audits, redirect planning, internal-link analysis and support-wiki demand analysis.
Recent work includes campaign restructuring, Shopping and Search management, conversion-quality review and tracking repair.
Recent work includes diagnosing unreliable conversion data and implementing stronger GA4 and Tag Manager measurement.
Evidence includes technical knowledge bases, tutorial-video strategy and search-focused content architecture.
Recent work spans product feeds, merchandising, theme implementation, acquisition and operational customer journeys.
Demonstrated through responsive PHP, Tailwind, JavaScript and Shopify projects focused on clarity and conversion.
Recent implementations connect advertising, GA4, Tag Manager, Merchant Center, Shopify and publishing workflows.
Capable content and channel planning, with stronger documented depth in search, web, analytics and technical education.
What this means for your business
Speak directly with the person evaluating, planning and implementing the work.
Website, search, advertising, content and measurement can support the same priorities.
Get practical explanations when tracking, feeds, templates or platform behaviour become complicated.
Turn real subject-matter knowledge into useful pages, guides and videos.
Account for your market, resources, operations and ability to follow through.
Receive transparent discussion about what I can help with, what needs validation and what may require another specialist.
Why Windsor matters
Windsor is a border city shaped by transportation, manufacturing, trade and entrepreneurial small businesses. Working here has reinforced the value of practical problem-solving, cross-border thinking and clear communication.
I work with Windsor–Essex businesses while bringing experience from software, logistics, e-commerce and North American digital marketing.
Discuss your goals with JustinA practical next step
Share your goals, current challenges and available resources. I’ll help determine whether my experience aligns with what you need.