Services and working relationship
What digital marketing services do you offer?+
Justin Knowlton Marketing provides web design, search engine optimization, PPC ad management and social media management. Services can be used independently or coordinated as a full-service strategy.
Do you work with small businesses in Windsor, Ontario?+
Yes. Justin primarily supports small and local businesses in Windsor, Essex County and surrounding communities, while also working remotely.
Do you work with new businesses?+
Yes. New businesses can receive help establishing their website, measurement, search visibility, advertising and content foundations in a practical order.
Can you work with an existing marketing team?+
Yes. Justin can complement an internal team or other specialists when responsibilities, access and decision-making are clearly defined.
Do I need every digital marketing service?+
No. Services can begin independently. The right starting point depends on the business goal, current constraints and available resources.
Who owns the completed work and marketing accounts?+
Ownership depends on the item and is confirmed in the proposal. Wherever practical, business-critical platforms and accounts should be established under the client’s ownership with appropriate access granted for management.
How are you different from a traditional marketing agency?+
Clients work directly with Justin from strategy through implementation, reducing handoffs and keeping communication and channel priorities connected.
Website scope, pricing and ownership
How much does a website cost?+
Essential websites start at $749 CAD, Growth websites start at $1,299 CAD and Advanced websites start at $1,949 CAD. Final pricing depends on scope.
How long does a website project take?+
Timing depends on page count, content readiness, functionality, feedback and approvals. The expected schedule is confirmed after scope and responsibilities are understood.
Can you redesign my existing website?+
Yes. A redesign can retain useful content and functionality while improving structure, messaging, design, mobile usability, search foundations and conversion paths.
Do you write website content?+
Content support can include page planning, editing and copywriting. The business must provide accurate service, product and subject-matter information and approve the final content.
Will I be able to update the website?+
That depends on the website platform and agreed scope. When content management is included, training or practical guidance can be provided for appropriate updates.
Are domain registration and web hosting included?+
No. Domain registration, web hosting, premium plugins, paid software, third-party subscriptions and other web-based services are separate unless explicitly included in a proposal.
Will my website work on phones and tablets?+
Yes. Website projects are designed to work across common desktop, tablet and mobile screen sizes.
Do you build e-commerce websites?+
E-commerce projects can be considered when the platform, catalogue, payment, shipping, tax, integration and operational requirements are understood.
What do I need to provide for a website project?+
Typical inputs include business information, service or product details, brand assets, images, account access, legal content, feedback and timely approvals.
Organic visibility and expectations
How long does SEO take?+
Timing varies by the website, competition, market, implementation resources and scope. Technical fixes may be completed quickly, while meaningful organic growth usually requires sustained work and measurement.
What is included in an SEO setup?+
An SEO setup may include a technical review, search-intent research, on-page foundations, local SEO checks, measurement review and a prioritized action plan.
What is included in monthly SEO management?+
Monthly SEO may include technical monitoring, content priorities, on-page improvements, internal linking, local visibility work and performance analysis.
Do I need monthly SEO?+
Not always. Some businesses need a focused setup or technical project, while competitive markets and content-led growth usually benefit from continued implementation and measurement.
Can you fix technical SEO problems?+
Yes. Technical SEO support can address crawling, indexing, canonicalization, redirects, metadata, site architecture, internal linking and related implementation issues within the agreed scope.
Can SEO help my business appear in AI-assisted search?+
Strong technical access, clear entity information, useful content and accurate structured data can improve how search systems understand a business, but inclusion in AI-generated answers cannot be guaranteed.
Can you guarantee first-place search rankings?+
No responsible SEO provider can guarantee a specific ranking. Search results are controlled by search engines and vary by intent, location, competition and algorithmic systems.
How is SEO performance measured?+
Relevant measures may include indexation, search visibility, qualified organic clicks, local discovery, engagement, leads and conversions, while recognizing that attribution has limitations.
Advertising budgets and management
Is the PPC advertising budget included in management fees?+
No. PPC setup and monthly management fees cover professional campaign services. Advertising spend is paid separately to Google or another advertising platform.
How much should I spend on Google Ads?+
The appropriate budget depends on search demand, click costs, location, competition, margins, lead value and conversion rate. A recommendation should follow research rather than a universal minimum.
What is included in PPC campaign setup?+
Setup may include account and campaign structure, targeting, ads, exclusions, conversion actions, location settings, landing-page alignment and launch checks.
What is included in monthly PPC management?+
Management may include search-term analysis, budget pacing, bidding review, ad testing, tracking diagnostics, competitor context and landing-page recommendations.
Do I own the Google Ads account?+
The recommended arrangement is for the business to own its advertising account and billing relationship while granting the access required for professional management.
Do you set up conversion tracking?+
Conversion tracking setup or review can be included when the required website, analytics and tag-management access is available.
Can you improve an existing Google Ads account?+
Yes. Existing campaigns can be audited for structure, targeting, search terms, ads, budgets, bidding, conversion measurement and landing-page alignment.
Do you manage Google Shopping campaigns?+
Shopping campaign support can be provided when the product feed, Merchant Center, website, conversion values and e-commerce requirements are suitable.
Can PPC guarantee leads or sales?+
No. Performance depends on the market, offer, budget, website, competition, measurement quality and sales process.
Costs, terms and third-party services
Are taxes included in listed prices?+
The proposal will state the applicable tax treatment. Starting prices should not be assumed to include taxes unless explicitly stated.
What payment schedule do you use?+
The payment schedule depends on the engagement and is confirmed in the proposal. Website projects and ongoing management may use different billing structures.
Are third-party costs included?+
No, unless explicitly stated. Domains, hosting, advertising spend, premium software, plugins, stock assets, photography, video production and other third-party services may be separate.
Can the scope change after work begins?+
Yes, but additions or changes may affect cost and timing. Material scope changes are documented and approved before the extra work proceeds.
Is the full-service bundle cheaper?+
Full-service setup and management can be priced below the equivalent total of included individual services. The proposal shows the comparison and resulting savings.
Do ongoing services have a minimum term?+
Any minimum term, renewal process or cancellation requirement is stated in the written agreement before work begins.
What access do you need?+
Access depends on the service and may include the website, hosting, domain, analytics, tag manager, Search Console, advertising platforms, social accounts or related tools.
How soon can work begin?+
Availability depends on current workload, project scope, required access and the readiness of content and approvals. A likely start window is discussed before the proposal is accepted.
Enquiries and next steps
What happens after I submit an enquiry?+
Justin reviews the information, identifies the most practical next step and follows up to clarify the project, scope or service requirements.
What should I include in my message?+
Explain what your business does, what you want to improve, your current situation and any timeline or budget considerations. You do not need a finished project brief.

Content, platforms and engagement
What is included in social media management?+
Social media management may include strategy, planning, copywriting, creative production, scheduling, publishing, community support and performance reporting. Deliverables depend on the agreed scope.
Which social media platforms do you manage?+
Platform selection is based on the business, audience, content resources and goals. Support may include Facebook, Instagram, LinkedIn and other suitable channels.
Do you create social media graphics and videos?+
Content creation can include branded graphics, carousels and editing supplied photos or video. Original production requirements are scoped separately.
How often will social media content be published?+
Publishing frequency depends on the selected channels, content resources, quality requirements and agreed management plan.
Do I need to provide photos and video?+
Businesses are encouraged to provide authentic media when available. Photography, filming and advanced production are separate unless specifically included.
Who approves social media posts?+
An authorized client contact reviews and approves content according to the agreed workflow before publication, unless a different approval arrangement is documented.
Do you answer comments and messages?+
Community support can be included for agreed channels and hours. Response guidance, account access and escalation responsibilities must be defined in advance.
Is paid social advertising included?+
Organic social media management and paid social advertising are separate unless the proposal explicitly combines them. Advertising spend is also separate.
Can you guarantee followers or engagement?+
No. Social media results depend on the platform, audience, offer, content quality, consistency, distribution and broader customer journey.