Privacy Policy.

1. Overview

Justin Knowlton Marketing (“Justin Knowlton Marketing,” “we,” “us” or “our”) is responsible for personal information under its control. This Privacy Policy applies to information collected through this website, communications with us, client engagements and related business activities.

We aim to collect, use and retain only information that is reasonably necessary for identified business purposes. By submitting information directly to us, you acknowledge the practices described in this policy. Where consent is required for optional analytics or advertising technologies, we will seek it through an appropriate consent mechanism.

2. Information we collect

The information collected depends on how you interact with the website and our services.

Information you provide

• Name, company name, job title and contact information.
• Information submitted through contact forms, email, telephone calls or consultation requests.
• Project requirements, marketing goals, budgets, feedback and approvals.
• Billing, transaction and business information needed to administer a client relationship.
• Content, files, account access and other materials provided for digital marketing work.
• Communication preferences and consent records.

Information collected automatically

• IP address, approximate location derived from the IP address, browser, device and operating-system information.
• Pages viewed, links clicked, referring pages, visit times, session duration and website interactions.
• Advertising campaign parameters, conversion events and information about how a visitor arrived at the website.
• Cookie, device and similar identifiers where those technologies are enabled.
• Technical logs used to maintain security, prevent abuse and diagnose errors.

We do not intentionally request sensitive personal information through this website. Please do not submit sensitive information unless it is necessary and we have agreed on an appropriate method.

3. How information is collected

Information may be collected directly from you, automatically from your browser or device, from a business you represent, or from service providers used to operate and understand the website.

For client work, we may also receive data from accounts you authorize us to access, such as advertising, analytics, website, ecommerce, search performance or social media platforms. Client account data is used only to provide and improve the agreed services and meet related legal or administrative obligations.

4. How information is used

We may use information to:

• Respond to inquiries and schedule consultations.
• Prepare proposals and provide digital marketing services.
• Administer projects, accounts, contracts, invoices and payments.
• Measure website use, traffic sources, campaign performance and conversions.
• Improve website content, user experience, services and marketing strategy.
• Operate advertising campaigns, including measuring and improving their relevance and effectiveness.
• Communicate service information and, with appropriate consent, marketing updates.
• Protect the website, accounts and business from fraud, abuse and security threats.
• Comply with legal, regulatory, tax, accounting and contractual requirements.
• Establish, exercise or defend legal claims.

We will not use personal information for a materially different purpose without providing notice and obtaining consent where required.

5. Cookies and marketing trackers

This website may use cookies, pixels, tags, scripts, local storage and similar technologies. Some are necessary for website operation and security. Others help measure website activity, attribute conversions, understand audiences and support advertising.

Available technologies may change as the website develops. Other marketing or measurement tools may be added when they support the purposes described in this policy. We will update our notices or consent controls when a new technology materially changes how personal information is collected or used.

6. Google services

We currently use or may use the following Google services:

Google Analytics

Google Analytics helps us understand how visitors find and use the website. Depending on configuration and consent choices, it may process device information, online identifiers, approximate location, page activity, traffic-source information and conversion events. Aggregated reports help us improve website content and marketing performance.

Google Ads

Google Ads helps us promote services and measure whether advertisements contribute to visits, inquiries or other conversions. Advertising cookies or identifiers may be used for conversion measurement, audience creation, remarketing, frequency management or ad personalization where enabled and permitted.

Google Search Console

Google Search Console provides aggregated information about how the website performs in Google Search, such as search queries, impressions, clicks, indexing and technical issues. Search Console reports generally do not identify individual website visitors to us.

Google Tag Manager

Google Tag Manager may be used to manage website tags and consent-dependent measurement technologies. Tag Manager deploys configured tags; the information collected depends on the services activated through it.

Google processes information under its own terms and privacy policies. You can review Google’s Privacy Policy and learn how Google uses information from sites that use its services.

7. Service providers and disclosures

We do not disclose personal information for unrelated purposes. We may provide limited information to service providers that perform functions on our behalf, including:

• Website hosting, domain, security, backup and technical support providers.
• Analytics, advertising, search measurement and tag-management platforms.
• Email, scheduling, communication, customer management and document tools.
• Payment, bookkeeping, accounting and professional advisory providers.
• Contractors supporting an authorized client engagement.

These providers receive only the information reasonably needed for their function and may use it subject to their agreements, instructions and applicable law. We may also disclose information if required by law, to enforce an agreement, to protect rights or safety, in connection with a business reorganization, or with your direction or consent.

8. We do not sell personal information

Use of analytics, advertising, hosting and other service providers involves limited processing or transmission of information needed to provide those services. That operational processing is not a sale by Justin Knowlton Marketing, but those providers may independently be subject to their own privacy obligations and policies.

9. Consent and your choices

Where applicable, you may accept or decline optional analytics and advertising technologies through the website’s consent controls. Declining optional trackers should not prevent access to the main website, although some measurements or optional features may be unavailable.

You may also manage cookies through browser settings, use browser privacy controls, or install tools that restrict tracking. Removing cookies may reset saved preferences. Browser-level signals and opt-out mechanisms are honoured where required and technically supported.

You may withdraw consent for future use of personal information, subject to legal or contractual restrictions and reasonable notice. Withdrawal does not affect processing already completed with valid consent.

10. Data retention

We retain personal information only as long as reasonably necessary for the identified purposes, an active inquiry or client relationship, contractual administration, dispute resolution, security, and legal, tax or accounting requirements.

Retention periods vary by record type. When information is no longer required, we take reasonable steps to delete, destroy or anonymize it. Information held by service providers may remain in backups for a limited period under their retention schedules.

11. Security safeguards

We use reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information. Measures may include access restrictions, account authentication, secure hosting, software updates, encrypted transmission where supported, backups and limiting provider access.

No website, transmission or storage system can be guaranteed completely secure. You should avoid sending confidential credentials or sensitive information through ordinary email or public forms. If we become aware of a privacy breach, we will assess and respond to it as required by applicable law.

12. Processing outside Canada

Some service providers, including Google and cloud-based business tools, may process or store information outside Canada. As a result, information may be subject to the laws of another jurisdiction and may be accessible to courts, law-enforcement or regulatory authorities in that jurisdiction.

We select providers based on business needs and take reasonable steps to understand and manage their privacy and security practices.

13. Your privacy rights

Subject to applicable law and limited exceptions, you may request:

• Information about whether we hold personal information about you.
• Access to personal information under our control.
• Correction of inaccurate or incomplete personal information.
• Withdrawal of consent for future processing.
• Deletion of information that is no longer required, where applicable.
• Information about relevant service providers or privacy practices.

We may need to verify your identity before completing a request. We will respond within the period required by applicable law and explain if a request cannot be fulfilled in full.

14. Children’s privacy

This website and our services are intended for businesses and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children through the website. Contact us if you believe a child has provided personal information.

15. Links to other websites

This website may link to third-party websites or services. We do not control their privacy, security or content. Review the privacy policy of any third-party service before providing information to it.

16. Changes to this policy

We may update this Privacy Policy to reflect changes in law, services, providers or tracking technologies. The updated version will be posted on this page with a revised “Last updated” date. We will provide additional notice or seek new consent where a material change requires it.

17. Contact and privacy requests

Questions, requests or concerns about this policy or our handling of personal information may be directed to the privacy contact:

Please include enough information to understand and respond to your request, but do not send sensitive identification documents by ordinary email unless requested through a secure process.